When you have a website you will want people to find your page and the only way to do it is to optimize your site with the right phrases and words so that when people are in the search engine they are able to spot your page.
Use of certain keywords is one of the key principles of ranking your page in Google since when Google spots that your site is relevant for certain search they index the specific keyword for your site.
The next big thing you can do is to create title tags with keywords and this is one of the single most piece of advice given to website owners so that the can be found, once you create simple and straightforward keyword driven titles and title tags this will help people to find your page with ease.
Ensure you start with the location you are targeting, add the keyword and end with the company name ,don’t exceed 55 characters so as to avoid Google thinking you have duplicated a page, because when your page shows up in the Google results the name of your company will show up first and then followed by the location.
The only way to get your page indexed is by use of keywords, therefore chose your keywords carefully and this is what will make your page rank from your co0mpetitors becasu8e the secret is in the searchers intent. The only way to ensure your page is visible in the search engine is to have it indexed by Google, Google is directed by the search result of the products in your page and this is why you need to make use of SEO so that your page is visible.
Whenever you are selling products and services make use of keywords that will be used by people when they are probably looking for something, this makes your page to get more focused and be more relevant to searchers, that way Google goes ahead and places you in front of your competitors of those pages that are unclear, confused and worse.
Unlike the title tags Google does not consider meta descriptions to be a viable ranking factor and that is just fine since the point of having a website is not just for ranking but to get you great leads, see more details on linknow media reviews
Keep your meta descriptions short and precise and not to exceed 140characters because they only should have the company name the location you are targeting, key word targeting and call to action.
As much as meta descriptions will not make your page to rank higher, Google stores information depending on the behavior of your page, if your site is getting more clicks, Googles will see it is relevant and therefore you will climb to the top also ensure you page has headers and header tags and this helps Google users know what your page is all about.