5 Benefits of a Web Designer

The first step in most businesses is to create a website that increases awareness and confirms the legitimacy of your new business venture or you may have already achieved this feat and are looking to upgrade your current site to reflect your business better. That’s where web designers come in, to make that process much less daunting, they have the experience, knowledge and ideas to create your bespoke website. To highlight the importance, we will be explaining 5 benefits of using a web designer.

The importance to constantly have the best online presence following the progression into more online-based services can intimidate all of us. Web designers understand that and also that you will want your product or service to achieve the best exposure whilst be able to manage the processes yourself and maintain the company’s unique selling point (USP).

As previously mentioned, the first step is to create a website and ensure the site reflects the company and your aspirations. Therefore utilising the services provided by a web designer to generate that initial site and assist with the foundation of your business have become essential, but we also understand that those services have to be unique, quickly produced and hassle free. That’s why we’re here to share the benefits this type of service can provide:

Consistency

Every aspect of your site will need to reflect your business, from the consistent unique colours utilised, image location on a bespoke layout to interactive links. The ability to visibly associate a company based on consistency is a small tool which can receive huge rewards. You will instantly be able to associate a company by its consistent utilisation of colours, take a minute to think of a brand associated to Blue and Yellow, most people will think of a large Swedish furniture retailer. As a consequence, a web designer can personally ensure the website is consistent in layout and design whilst maintaining each factor is bespoke to your request.

Positive first impressions

According to research by Lindgaard et al1, it only takes a prospective customer 50 milliseconds to decide whether they are going to read your website or hit the dreaded back button. Therefore you need to make the best first impression possible and that can be achieved by the creation of a unique and engaging website. A web designer can generate any format, layout and possible interaction you want, making your website, unique, personalised and reflect your business perfectly.

Preparing your website for the business you want to become

Every business wants to expand and development, therefore you will have planned and envisioned where you want to take the company. Why not make your website the first upgrade to the business you want to become. Whether you’re an Ecommerce site looking to provide further support to customers and therefore want to integrate a live chat feature or a large business looking to expanding your catalogue features and include smooth transitions between sub-sections. There are many features a web building software cannot provide yet a dedicated Web designer can implement and customise to your business, differentiating yourself from the competition.

Improved Search Engine rating

The complex world of search engine ratings will become an obsession of any business, everyone wants to be the number one search, but how do you become number one? For example, Google utilising an algorithm involving 200 factors to determine the ranking of websites for a specific search, inconveniently Google does not release any of these factors. However through testing and experience, web designers have been able to identify the most important factors and can provide more of them into your website opposed to website building software. A website designer can assist with:

Site structure: Ensuring that each pages of your website flow seamlessly from Homepage to supporting pages. With expanding features and pages, ensuring that each link is taking your visitors to the correct page becomes extremely complex.

Site speed: Achieving the optimal site speed from the utilisation of the optimal technology for your site to upload quickly, surveys conducted by Kissmetrics2 have highlighted that visitors expect websites to load with the first four seconds. If a site requires more time to load then the surveys highlighted that if a visitor has to wait 4 seconds, 25% will not wait and dramatically increases the more they have to wait. For example, If an e-commerce site is making £100,000 a day, a 1 second site speed delay could result in £2.5 million lost sales every year.

Number and quality of inbound links: Focusing on multiple factors and the implementation of the correct backlinks to your services and from other sites to increase possible clicks, whilst also taking into account the quality, relevance and types of the back links.

Save your time and the hassle

The largest benefit of utilising a web designer is the ability to delegate the project to the experts. You may have many additional projects to prioritise or want to dedicate your time into ensure funding within a specific project is available and consistent. Being able to outsource the generation of your website can save huge on your time, time you could be ensure products and services are perfected for your new website to become an instant hit.

Coinciding with the saving of time, is the benefit of less hassle. Web design experts remove the hassle in generating your own website, any alteration or creation of a site by yourself can be frustrating and demoralising in the development of a business. You may be looking to achieve an image portrayed in your mind and the website building software you’re utilising is preventing you from achieving your unique site for your unique business. Why not speak to the experts who make every step of the process personal and exclusive to you.

5 Keys to a Winning Website Content Strategy

Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there.

Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that?

Here are five ways to crafting attention-grabbing content your visitors can’t resist.

  1. Less is More
    On your home page, visitors want to know immediately who you are, what you do, how you help them, and why they should choose you.
    Choosing the right words for this really matters. You want emotionally engaging text and images that are benefit rich, command attention, stirs curiosity, and leads them to action.
    Craft powerful headlines.
    Write in short sentences.
    Keep it simple.
    Professional copywriters can help you express your message in a powerful way so your visitors will immediately know they are in the right place.
  2. Keyword Rich
    Write for your audience but also keep search engines in mind. Do research to see what top keyword phrases your target market audience uses to find the kinds of services or products you offer.
    Without “stuffing”, incorporate these keywords in the text of your website copy. Not only will be you be speaking the language of your audience, but you will rank better in the search results as well.
  3. Build Trust
    People want to do business with those who are professional, reliable, and get proven results. Don’t give them a reason to doubt you.
    Ensure you have these bases covered:

    • Carefully proofread your website for spelling and grammar errors
    • Check all links to ensure they all function properly
    • Add testimonials from happy clients
    • Reveal the results you have created for others
    • Demonstrate your thought leadership and competitive advantages.
  4. Easy to Scan
    Busy visitors won’t read your website word for word. It’s really important to make sure the highlights of your message can be gleaned from a quick glance down the page.
    This means using brand coordinated colour headings that are bolded with a larger font as well as a different font face to help guide your visitor’s eyes down the page.
    Use bullet points (but not too many) and call-out boxes to call attention to key points. Add relevant photos and graphics to draw the eye in and add interest. Also make use of white space.
  5. Calls to Action
    Every page should be designed and written with a logical call to action you’d like them to take. Aside from having a link or button at the bottom of each page that directs the reader to their next step, here’s some other suggestions:

    • Offer a relevant free giveaway that can capture their contact information that will enable you to build the know, like and trust factor with your audience
    • Display your phone number in a prominent place to further enhance the trust factor
    • Offer a free consultation
    • Feature a coupon or special offer.

If your website isn’t converting visitors into leads or sales, incorporate these tips to help you leverage your website as a powerful way to connect with prospects. Simple tweaks can make a big different in the results you achieve and with conversion.

The Basic Facts of Web Design For Online Business

Designing a suitable website plays an extremely crucial part in promoting your online business on a professional level. Possessing a website which also appears good on a smartphone or tablet is vital to continue to keep your company competitive. To do this, your website should be clean, with simple navigation, and a look and feel that’s simple to follow for an improved user experience.

Website design needs a lot of creativity. An appealing design of the site is the secret, which will bring in lots of possible clients. An excellent site design can take your organization graph to new heights. It’s a neat compact design that may fit even in little spaces and is made entirely in the United States, to guarantee quality and support.

Since you’ll be leaving the designing of your website to a company, choose a web design company who employs the newest technology to keep your website on top of the competition. Apart from that you could also locate a great company which could offer security solutions for your business enterprise.

Without this, another business will quickly replace your business. While you’re looking for the web design company that is most suitable for you, do not fail to review about the organization’s name, reputation and company policies. It’s often hard to secure a web design company with expertise in excellent ecommerce programming, it isn’t impossible. So now you’ve found one of the best ecommerce website design firms.

The websites are created quite user friendly. The websites are completely designed and developed using WordPress or similar CMS platform and it is the ideal platform inside this arena. Submitting to business directories increase your small business site’s search engine optimization (search engine optimization), meaning that it’s going to be simpler for customers to discover your business through search engines.

If you would like your site to perform and generate leads for increased sales, your company will need far more than merely a site. If you own a site but not satisfied then it is possible to get help from reputed web design firm to get rid of same. The intriguing part about this site is it does not really comply with the tides of the fashion world, but instead intends to earn a mark of its own. It’s through getting your own site. You can do all these by getting your own website which works.

Your site is a direct reflection of your online business. Whenever your website is ready and accessible seamlessly across different mobile devices, then your website become greater engagement medium and a greater rate of retention. Not only does this increase your small business website’s SEO, in addition, it keeps people interested in your company by giving them fresh content to view on a regular basis. Submitting to local small business directories is another great way to market your small business website.

Each website is customized to their requirements. Many companies web sites have a bad position in search engine rankings, or might not be listed at all because they don’t understand how search engines work. Furthermore, maintaining your site content relays the message that you’re keeping your company techniques updated and keeps your small business image polished, in turn winning over new customers.

Imagine having your customers see your site, simply to discover that parts of your site are broken. To attain success, a website ought to be designed under the umbrella of one team. Your website is optimized for search engines to ensure it is simple for your clients to find you. In the modern technology-driven world, your website is often the very first impression of your company and have to capture the user’s attention instantly. A website, with fast and straightforward location search, was also a necessity for local business.

Fonts That Are Suitable For a Website

When designing elements on a website, it may seem simple. All you have to do is design gorgeous banners and sliders to grip the attention of a viewer. Did you know that these gorgeous banners and sliders should also have a legible font?

There will always be an uproar of which fonts are the correct ones to use when reaching out to the public. Many business owners tend to use a fancy, cursive font because it looks interesting but a lot of people are not interested in those styles unless the occasion calls for it.

Often, on a website, content or copy has to be as simple to read as possible. Making a person read paragraphs and pages of the information in a fancy font can hurt their eyes. Imagine being the only person on the world wide web to give a reader a migraine? That is a reputation that cannot be forgotten. The key for good looking content is to have a legible font such as Sans-Serif and a well put together layout.

On website platforms, you will have standard fonts to choose from if you build the website without HTML skills. Whereas, with typing out the code you have the freedom to choose the font you desire the most. Steer away from overcomplicated font styles such as Parchment or Blackadder.

When it comes to banners and sliders you have to think about the corporate image and the product or service. If you are promoting a special that is for a specific occasion, such as Valentine’s Day, then by all means use a fancy text type. You would, however, have to make sure that the entire advert is not in this fancy text as it could be overwhelming to the eyes. Choose a specific keyword to apply this style to so that a viewer can read it easily and be drawn to the advert.

Generic sliders that are always on the page need to be as standard as possible but need to be eye catching too. These website sliders also need to be dynamic so every few months make a few adjustments so that the visitor can see that the website is always changing and being updated to keep it current.

5 Awesome Modern Trends for Website Design

Having an online presence has become all important at present. Almost all business owners whether big, medium or small have been trying to announce their presence by employing diverse means. However, to retain visitor and enhancing the number of customers depends on the quality of your website predominantly. Sure, it should have a pleasing interface and remain easy to access, but there are several other trends to follow while formulating or revamping your website design. There are numerous styles with the wow factor that delight and attract. Do not fall behind the competitors by refusing to incorporate the styles that matter now. Here are a few tried and tested tricks to take note of. Read on for details.

  1. Colors– The basic color(s) of your website is exceedingly important. Different hues affect the mood in a different manner and the experts are experimenting with the outcome almost constantly. The color of the moment, however, is green. It is not just an endorsement of the much hyped phrase of ‘going green’ but it indicates a freshness and novelty that speak of revitalizing in a big way.
  2. Form – Sticking to text and images is passé now. It is time to incorporate the visual media within a website as well. However, cluttering the pages without a thought is a strict no-no. The way forward is to opt for the retro-modern look that makes intelligent use of both the old as well as the new forms. A hint of the ancient typography and an eye catching video juxta positioned enticingly is capable of grabbing eyeballs. Go with it!
  3. Material Design – The good old ink on paper still works, but you do not have to write painstakingly for hours now. Feel free to use it in the digital format and highlight it by playing with light and shadow that do not confuse but provide a clear direction to the visitors on the site.
  4. SVG – It makes sense to use SVGs sparingly for the format will not work for all your images. The logos can be added, making use of the powerful resizing concept where it remains unaltered with no distortions whatsoever when viewed on a smaller screen.
  5. Micro interaction – The interactive elements have created a huge interest of late. Do not fail to use it to reach out to your visitors and enhance the conversion process. Making use of micro interaction does not need to utilize the website fully. Instead you can choose to guide a user or request feedback by incorporating the elements in diverse areas.

5 Smart Reasons Why Small Business Must Have a Well-Designed Website

In the world of virtual reality, there is no room for complacency if you are not digitally proactive. Be it highlighting your persona or proving the standard of your business, your digital profile is what you are. A well-managed and updated website that gets boosted amongst the mass – is the key to trigger the attention of the spectators.

Representing business through a website is one of the best ways to grow viewers count. Also, it creates awareness in front of the potential customers. There was a time when owning a website was a big deal and only the big players were available online. Today, an official website is regarded as the identification for a brand. If you are not online, people automatically regards your business to be weak and back-dated.

More than anything, website designing has become important for small business units and startups. It is indeed the most inexpensive and feasible way to engage with customers and expand business opportunities in national and global level. Small business owners must take the advantage of the influencing power of websites to flourish in their domain. The following points listed below highlights on the importance of website design and development for small business.

Available 24*7:

For small business owners and all who are in the phase of developing their start-up firms, there is no time for leisure. It doesn’t mean that you have to answer phone calls at midnight or even compel your employees to work overtime. One simple and effective solution is to have a professional and user-friendly website that is super convenient for both the brand owner and its customers.

Increased Customer Reach:

No matter you are a small business owner but definitely, you have the right to think big in terms of making your brand internationally famous. At the beginning, your pockets might not permit you to spend too much in business travels and this is what a website does it for you. A properly framed website can bring you business opportunities from all over the world.

Cost-Friendly:

As already mentioned that a website can reduce your business costs gets further highlighted with the benefits of online marketing over traditional forms of advertisement. Paying for ads to be broadcasted on radio and television or occupying a space on newspaper can be expensive. No matter they too have great power to reach the audience but in terms of cost, investing in a professional web design agency can be more effective in the long run and bear fruitful results.

Great way for Branding:

Building brand reputation is way easier with a well-designed website. Branding is a complex process and involves lots of creativity and professional approach. It is a symbol by which your customers will recognize you. A well-built website gives ample of opportunity for brand building. From color to logos and other visual and written content, small business design cannot find a better way for branding and built their first impression.

Gain Credibility:

For small business units, the roadblocks to succeed in the ever competitive web arena are by gaining trust and credibility. However, trust is something that will develop with time but credibility is important right from the start. With a creatively developed website, you make people aware that you deserve to get special attention.

However, there are many important aspects of small business website design. From a well-strategized web page to clear Call-to-action, websites designed for small businesses must have an interactive design that represents the brand’s proficiency. Many small business owners avoid the fact to hire professionals to design their website. But for the initial boost, it is always advisable to take the resort of a reputable web designing agency that is recognized for providing small business web design services. If you want to kick-start your web journey, then availing such services can always bring you great deals.

Is It Time to Redesign Your Website?

Might you be disappointed with your website, or are you merely bored? Maybe you’ve visited the websites of colleagues and competitors and become ambitious to do a website makeover for your business venture? Before making any changes, first think carefully about your business goals and how your website can encourage and support their realization.

A website provides information about your company’s products and services and communicates to prospects the benefits of doing business with your organization. Older websites are likely to be static, rather than interactive. To update an older site, unfortunately it’s necessary to pay a web developer to make the changes. As a result, static websites often do not reflect much of what’s happening now.

Your job is to develop a website that gives prospects the confidence to work with or buy from you. Everything on your site—text, audio, or visual—must support that purpose.

How is my site under-performing?

Much depends upon the information you’d like your website to convey. Your site can consist of a single page and be an online business card. You could list three or four products and services, a photo, maybe a 3-minute video clip of you in action, plus contact info. That may be sufficient to convince prospects that you are a capable professional worthy of consideration. Or you may prefer a more interactive and engaging site?

In any case, include a current products and services list if you’ve substantively altered—simplified, upgraded, expanded, or eliminated— what you provide. Upload a new photo if the original is three years old or more. Describe how your company can bring value to clients today.

Content marketing

Your blog or newsletter must have a link on the website. Your social media platforms will likewise be accessible there, as will videos, webinars and podcasts that feature you in a substantive role. Many of those will be on the landing page. Another page can feature case studies that help prospects envision how your expertise might help their organization resolve challenges and achieve goals.

Can I accurately measure how prospects respond to my site?

This step might be the key to your website redesign. If you are serious about updating your site, contact an analytics service and sign up to obtain data that will guide the development of your website. There are a number of modestly priced website analytics services available and Google has a level that offers free analytics. Collect three or four months of data before the redesign.

First, you’ll learn the number of monthly visitors the site receives and the pages that are most often visited. Now you’ll know what visitors want to know. You’ll also learn which pages are least often visited and if there are pages that are quickly abandoned for other pages, or seem to cause visitors to exit your site. Ask your developer to build-in analytics or integration features, so that data will be yours at no extra charge, post-upgrade.

Is the site mobile-friendly?

I write or edit three monthly newsletters and the analytics for each consistently show that about 50% of readers use mobile devices to read. The other half use either desk models or laptops. Don’t frustrate your visitors. Optimized for mobile. Both interactive and static websites can be mobile optimized.

How’s the technology?

Recently, I met a truly brilliant MIT educated web developer named Al. He showed me the site of a nationally known not-for-profit organization that on its website has an inoperable “donate now” button on the landing page. It’s imperative that all links and buttons on your website perform as intended, on all types of devices. Audio features must produce sound; videos must play; documents must download; e-commerce transactions must be secure.

“About us”

Share your brand story. Connect with site visitors and concisely tell them what motivated you to start your business, how you developed your expertise, your vision and the company mission. Disclose your guiding principles as the founder and leader and discuss how they are reflected in your business practices. Finally, make it known that you love what you do and value the opportunity to work with clients, in 200 words or less.

Four Web Design Tips for Better Conversion

Your website’s design is a large factor when it comes to conversion. It doesn’t matter how amazing your online ads are, or how well managed your social media pages are. If your website is where all the transaction action is to take place, an ill-designed site means kissing conversion goodbye.

So how can you make sure your website is designed in the best possible way to ensure more conversions? Here are some tips.

1. Limit Navigational Choices

As counter-intuitive as it may initially appear, limiting choices is actually a better step to take, particularly when offering your customer with navigational menu options.

According to a study, when customers are presented with more choices, not only does this lengthen the decision-making time, but it lessens the chances of the user actually picking an option. What works better is presenting them with just enough options to provide variety or at least provide the necessary segmenting of more specific options.

Avoid overwhelming your website visitor with twenty or so specific options and put them into groups instead. Not only does it make your site less cluttered-looking, but the user will have an easier time deciding where to go as well.

2. Heed the Speed

One major factor that affects a user’s decision as to whether they’ll give your website a chance or not is its loading speed, so making sure it’s efficient is something you mustn’t overlook.

With a reported 7% deduction in conversion per every second of delay, you can see how vital a quick loading time is. Constantly testing your site’s loading time through different methods and tools, such as Google’s Page Speed Tools can help you prevent losing customers due to a slow site.

3. Simplicity is Key

Similar to providing a simpler array of choices in navigation, the website’s pages themselves would do good to be kept as simple as possible.

This doesn’t mean not adding certain touches to spice things up, but rather maintain a minimalist approach to how much information, images, and material you put into a single page.

If your site is more on what your products or services are about, especially, keeping things simple and clean makes it easier for the user to understand, and more importantly, makes sure they don’t get intimidated by a grand overload of images, videos, and text to process.

4. Learn from Experience

Different things work for different websites, and while some tips may work out (and should work out based on other websites’ experience), it’s not an automatic assurance for every site.

This is why investing in constant monitoring of your site’s performance is an essential part of your website’s development. If you find that somehow lots of material works for your site, then go ahead and apply that, or if you find that providing more choices gains more clicks, then go with that.

Switching things up every now and again and seeing how that works out and which improvements can boost conversions is also vital.

With all of that, it’s evident how maximizing your website’s design for better conversions isn’t a one-shot thing; it requires constant monitoring and updates, and more importantly, it requires a mindset that successful web design is an ongoing process, no matter how new or established your business website is.

Professional Web Designers

Reasons to Engage Professional Web Designers for Success in Business:

Having recognized the benefits of digitization of business, every organization looks to being visible and having an impressive presence on the Wide World Web. This not only is accessible across national boundaries and borders, but it also ensures a highly vibrant global clientele. One of the most important factors that contribute to such visibility is having a website that reflects the business, attracts visitors, converts the visitors to prospective customers and most importantly ensures that the prospective customers become ‘repeat’ customers. To achieve this level in business, it is essential that Professional web designers be given the responsibility of creating a website that promotes business growth.

There are many reasons why engaging the services of the web designer is beneficial and some of those reasons include:

The business is reflected by a highly responsive, automated and interactive website which has a higher potential to attract customers.

The professional designers are more likely to be familiar with the latest, state -of -the -art technologies that go into the making of an impressive and user-friendly website.

On engaging the services of the web designer or a web designing company, the website is likely to be updated regularly, which would include the latest information regarding the organization, the business, and related information.

New ideas and concepts are included on the website, making it extremely modern and contemporary. This attracts the viewer to spend some more time on the website, thereby providing the opportunity to convert the visitor into a prospective customer.

Designers are basically artistic in nature and hence, their aesthetic skills come to the fore when creating a website. Their color combinations, graphics, and the other imagery do wonders to the visitors to attract them. Therefore, by engaging the services of the web designers, there is an assurance that the website that is created is a boon to the organization and its business.

Website designers apart from being aesthetically inclined also possess an in-depth knowledge of technology and are highly computer savvy, as they are trained for it. Therefore, the organization is ensured that an extremely user-friendly interface is in place as well as it has just the right material that does not clutter the pages, nor makes it jarring for the viewers.

Factors to look for when engaging the web designer:

When engaging the services of the web designer, there are some factors that make the entire process of engaging their services in achieving the results of their services worthwhile.

Firstly, the qualification and experience of the designer engaged to create a website is important. It is through experience that the designer becomes aware of the pros and cons of various technologies, compatibility of the technology with the different kinds of interfaces and the languages that can be used.

Secondly, knowledge and skill are important factors too, as the web designer is better equipped to offer suggestions and ideas to enhance the quality and the look of the website. Apart from the physicality of the website, the web designer would be able to offer suggestions on the technological aspects of the website, the various pages of the website and the user-friendliness of the website.