Having an online presence has become all important at present. Almost all business owners whether big, medium or small have been trying to announce their presence by employing diverse means. However, to retain visitor and enhancing the number of customers depends on the quality of your website predominantly. Sure, it should have a pleasing interface and remain easy to access, but there are several other trends to follow while formulating or revamping your website design. There are numerous styles with the wow factor that delight and attract. Do not fall behind the competitors by refusing to incorporate the styles that matter now. Here are a few tried and tested tricks to take note of. Read on for details.

1. Colors– The basic color(s) of your website is exceedingly important. Different hues affect the mood in a different manner and the experts are experimenting with the outcome almost constantly. The color of the moment, however, is green. It is not just an endorsement of the much hyped phrase of ‘going green’ but it indicates a freshness and novelty that speak of revitalizing in a big way.
2. Form – Sticking to text and images is passé now. It is time to incorporate the visual media within a website as well. However, cluttering the pages without a thought is a strict no-no. The way forward is to opt for the retro-modern look that makes intelligent use of both the old as well as the new forms. A hint of the ancient typography and an eye catching video juxta positioned enticingly is capable of grabbing eyeballs. Go with it!
3. Material Design – The good old ink on paper still works, but you do not have to write painstakingly for hours now. Feel free to use it in the digital format and highlight it by playing with light and shadow that do not confuse but provide a clear direction to the visitors on the site.
4. SVG – It makes sense to use SVGs sparingly for the format will not work for all your images. The logos can be added, making use of the powerful resizing concept where it remains unaltered with no distortions whatsoever when viewed on a smaller screen.
5. Micro interaction – The interactive elements have created a huge interest of late. Do not fail to use it to reach out to your visitors and enhance the conversion process. Making use of micro interaction does not need to utilize the website fully. Instead you can choose to guide a user or request feedback by incorporating the elements in diverse areas.

In the world of virtual reality, there is no room for complacency if you are not digitally proactive. Be it highlighting your persona or proving the standard of your business, your digital profile is what you are. A well-managed and updated website that gets boosted amongst the mass – is the key to trigger the attention of the spectators.

Representing business through a website is one of the best ways to grow viewers count. Also, it creates awareness in front of the potential customers. There was a time when owning a website was a big deal and only the big players were available online. Today, an official website is regarded as the identification for a brand. If you are not online, people automatically regards your business to be weak and back-dated.

More than anything, website designing has become important for small business units and startups. It is indeed the most inexpensive and feasible way to engage with customers and expand business opportunities in national and global level. Small business owners must take the advantage of the influencing power of websites to flourish in their domain. The following points listed below highlights on the importance of website design and development for small business.

Increased Customer Reach:

No matter you are a small business owner but definitely, you have the right to think big in terms of making your brand internationally famous. At the beginning, your pockets might not permit you to spend too much in business travels and this is what a website does it for you. A properly framed website can bring you business opportunities from all over the world.

Cost-Friendly:

As already mentioned that a website can reduce your business costs gets further highlighted with the benefits of online marketing over traditional forms of advertisement. Paying for ads to be broadcasted on radio and television or occupying a space on newspaper can be expensive. No matter they too have great power to reach the audience but in terms of cost, investing in a professional web design agency can be more effective in the long run and bear fruitful results.

Great way for Branding:

Building brand reputation is way easier with a well-designed website. Branding is a complex process and involves lots of creativity and professional approach. It is a symbol by which your customers will recognize you. A well-built website gives ample of opportunity for brand building. From color to logos and other visual and written content, small business design cannot find a better way for branding and built their first impression.

Gain Credibility:

For small business units, the roadblocks to succeed in the ever competitive web arena are by gaining trust and credibility. However, trust is something that will develop with time but credibility is important right from the start. With a creatively developed website, you make people aware that you deserve to get special attention.

However, there are many important aspects of small business website design. From a well-strategized web page to clear Call-to-action, websites designed for small businesses must have an interactive design that represents the brand’s proficiency. Many small business owners avoid the fact to hire professionals to design their website. But for the initial boost, it is always advisable to take the resort of a reputable web designing agency that is recognized for providing small business web design services. If you want to kick-start your web journey, then availing such services can always bring you great deals.

Might you be disappointed with your website, or are you merely bored? Maybe you’ve visited the websites of colleagues and competitors and become ambitious to do a website makeover for your business venture? Before making any changes, first think carefully about your business goals and how your website can encourage and support their realization.

A website provides information about your company’s products and services and communicates to prospects the benefits of doing business with your organization. Older websites are likely to be static, rather than interactive. To update an older site, unfortunately it’s necessary to pay a web developer to make the changes. As a result, static websites often do not reflect much of what’s happening now.

Your job is to develop a website that gives prospects the confidence to work with or buy from you. Everything on your site—text, audio, or visual—must support that purpose.

How is my site under-performing?

Much depends upon the information you’d like your website to convey. Your site can consist of a single page and be an online business card. You could list three or four products and services, a photo, maybe a 3-minute video clip of you in action, plus contact info. That may be sufficient to convince prospects that you are a capable professional worthy of consideration. Or you may prefer a more interactive and engaging site?

In any case, include a current products and services list if you’ve substantively altered—simplified, upgraded, expanded, or eliminated— what you provide. Upload a new photo if the original is three years old or more. Describe how your company can bring value to clients today.

Content marketing

Your blog or newsletter must have a link on the website. Your social media platforms will likewise be accessible there, as will videos, webinars and podcasts that feature you in a substantive role. Many of those will be on the landing page. Another page can feature case studies that help prospects envision how your expertise might help their organization resolve challenges and achieve goals.

This step might be the key to your website redesign. If you are serious about updating your site, contact an analytics service and sign up to obtain data that will guide the development of your website. There are a number of modestly priced website analytics services available and Google has a level that offers free analytics. Collect three or four months of data before the redesign.

First, you’ll learn the number of monthly visitors the site receives and the pages that are most often visited. Now you’ll know what visitors want to know. You’ll also learn which pages are least often visited and if there are pages that are quickly abandoned for other pages, or seem to cause visitors to exit your site. Ask your developer to build-in analytics or integration features, so that data will be yours at no extra charge, post-upgrade.

Is the site mobile-friendly?

I write or edit three monthly newsletters and the analytics for each consistently show that about 50% of readers use mobile devices to read. The other half use either desk models or laptops. Don’t frustrate your visitors. Optimized for mobile. Both interactive and static websites can be mobile optimized.

How’s the technology?

Recently, I met a truly brilliant MIT educated web developer named Al. He showed me the site of a nationally known not-for-profit organization that on its website has an inoperable “donate now” button on the landing page. It’s imperative that all links and buttons on your website perform as intended, on all types of devices. Audio features must produce sound; videos must play; documents must download; e-commerce transactions must be secure.

“About us”

Share your brand story. Connect with site visitors and concisely tell them what motivated you to start your business, how you developed your expertise, your vision and the company mission. Disclose your guiding principles as the founder and leader and discuss how they are reflected in your business practices. Finally, make it known that you love what you do and value the opportunity to work with clients, in 200 words or less.

Your website’s design is a large factor when it comes to conversion. It doesn’t matter how amazing your online ads are, or how well managed your social media pages are. If your website is where all the transaction action is to take place, an ill-designed site means kissing conversion goodbye.

So how can you make sure your website is designed in the best possible way to ensure more conversions? Here are some tips.

1. Limit Navigational Choices

As counter-intuitive as it may initially appear, limiting choices is actually a better step to take, particularly when offering your customer with navigational menu options.

According to a study, when customers are presented with more choices, not only does this lengthen the decision-making time, but it lessens the chances of the user actually picking an option. What works better is presenting them with just enough options to provide variety or at least provide the necessary segmenting of more specific options.

Avoid overwhelming your website visitor with twenty or so specific options and put them into groups instead. Not only does it make your site less cluttered-looking, but the user will have an easier time deciding where to go as well.

2. Heed the Speed

One major factor that affects a user’s decision as to whether they’ll give your website a chance or not is its loading speed, so making sure it’s efficient is something you mustn’t overlook.

With a reported 7% deduction in conversion per every second of delay, you can see how vital a quick loading time is. Constantly testing your site’s loading time through different methods and tools, such as Google’s Page Speed Tools can help you prevent losing customers due to a slow site.

3. Simplicity is Key

Similar to providing a simpler array of choices in navigation, the website’s pages themselves would do good to be kept as simple as possible.

This doesn’t mean not adding certain touches to spice things up, but rather maintain a minimalist approach to how much information, images, and material you put into a single page.

If your site is more on what your products or services are about, especially, keeping things simple and clean makes it easier for the user to understand, and more importantly, makes sure they don’t get intimidated by a grand overload of images, videos, and text to process.

4. Learn from Experience

Different things work for different websites, and while some tips may work out (and should work out based on other websites’ experience), it’s not an automatic assurance for every site.

This is why investing in constant monitoring of your site’s performance is an essential part of your website’s development. If you find that somehow lots of material works for your site, then go ahead and apply that, or if you find that providing more choices gains more clicks, then go with that.

Switching things up every now and again and seeing how that works out and which improvements can boost conversions is also vital.

With all of that, it’s evident how maximizing your website’s design for better conversions isn’t a one-shot thing; it requires constant monitoring and updates, and more importantly, it requires a mindset that successful web design is an ongoing process, no matter how new or established your business website is.

Reasons to Engage Professional Web Designers for Success in Business:

Having recognized the benefits of digitization of business, every organization looks to being visible and having an impressive presence on the Wide World Web. This not only is accessible across national boundaries and borders, but it also ensures a highly vibrant global clientele. One of the most important factors that contribute to such visibility is having a website that reflects the business, attracts visitors, converts the visitors to prospective customers and most importantly ensures that the prospective customers become ‘repeat’ customers. To achieve this level in business, it is essential that Professional web designers be given the responsibility of creating a website that promotes business growth.

There are many reasons why engaging the services of the web designer is beneficial and some of those reasons include:

The business is reflected by a highly responsive, automated and interactive website which has a higher potential to attract customers.

The professional designers are more likely to be familiar with the latest, state -of -the -art technologies that go into the making of an impressive and user-friendly website.

On engaging the services of the web designer or a web designing company, the website is likely to be updated regularly, which would include the latest information regarding the organization, the business, and related information.

New ideas and concepts are included on the website, making it extremely modern and contemporary. This attracts the viewer to spend some more time on the website, thereby providing the opportunity to convert the visitor into a prospective customer.

Designers are basically artistic in nature and hence, their aesthetic skills come to the fore when creating a website. Their color combinations, graphics, and the other imagery do wonders to the visitors to attract them. Therefore, by engaging the services of the web designers, there is an assurance that the website that is created is a boon to the organization and its business.

Website designers apart from being aesthetically inclined also possess an in-depth knowledge of technology and are highly computer savvy, as they are trained for it. Therefore, the organization is ensured that an extremely user-friendly interface is in place as well as it has just the right material that does not clutter the pages, nor makes it jarring for the viewers.

When engaging the services of the web designer, there are some factors that make the entire process of engaging their services in achieving the results of their services worthwhile.

Firstly, the qualification and experience of the designer engaged to create a website is important. It is through experience that the designer becomes aware of the pros and cons of various technologies, compatibility of the technology with the different kinds of interfaces and the languages that can be used.

Secondly, knowledge and skill are important factors too, as the web designer is better equipped to offer suggestions and ideas to enhance the quality and the look of the website. Apart from the physicality of the website, the web designer would be able to offer suggestions on the technological aspects of the website, the various pages of the website and the user-friendliness of the website.